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SEO & Marketing

SEO Friendly URLs

To make store pages more search engine-friendly, store owners have full access to keyword tags and customized URLs management sections.

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Emails & SMS

Store owners can email and text message customers with inventory updates, in-stock updates, abandoned cart, and more!

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Internal Links

Raise your store's ranking in search engines (category page ranking). Add keywords/phrases and Google bots will find these links. Adding many links (products), it ultimately helps with your category ranking.

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Social Media

Create marketing buzz on social media including adding products to your facebook/pinterest pages.

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Google Analytics (updated to Version 4.0)

eStoreware is integrated with Google Analytics. The eCommerce transaction tracking tool automatically connects your online store's Google Analytics data with customer transactions.

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Newsletters & Emails

Sending newsletters to your store's customers is a great way to let them know about your products and upcoming sales. eStoreware has rich built-in functionality to manage eCommerce email marketing. (Now with Smart Campaigns for superior automation)

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Reward Points System

The reward points program allows you to offer points earned on the money spent at your store. A customer can then redeem the points for additional products at your store.

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Discounts & Coupons

The discount amount in an online store can either be a fixed value or a percent off, e.g. $10.00 off or 20% off. Discounts can be assigned to products, entire categories, shipping, order totals, and more. They can also be assigned to specific customer roles and many more types of rules.

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Product Reviews

Product reviews are one of the best forms of marketing. Asking for feedback on products gives customers a voice, and at the same time lets potential customers know what other people think about your products. eStoreware also supports the review helpfulness feature ("Was this review helpful to you?").

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Affiliate Programs

Affiliate marketing is a type of performance-based marketing in which a store owner rewards one or more affiliates for each visitor or customer brought by the affiliate's own advertising.

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Localizable URLs

eStoreware allows a store owner to localize URLs. URL localization increases the chance of matching search results in other cultures/languages to your web store.

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Product Tags

Great for search ability on your website and SEO, all items are able to have unlimited product tags.

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URL Canonicalization

URL canonicalization is used to reduce indexing of duplicated pages and it makes a site more crawlable by setting a store URL to the canonical (preferred) URL for each category and product page of your web store.

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Microdata for SEO

Microdata is a specification to embed machine-readable data in HTML documents. Integrating microdata into your website's code offers a number of potential advantages.

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Sitemap Built-in (multi-language & images included)

There are two popular versions of sitemaps, and eStoreware supports both of them. An XML sitemap is a structured format of a site that a visitor doesn't need to see. And also, eStoreware includes an HTML sitemaps are designed to help users find content on a page.

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